Denim is synonymous with style and comfort and continues to reign as the most versatile fashion staple. Transcending the boundaries of season and occasion everyone needs those jeans that perfectly fit and feel; a classic and essential must have.
This concept becomes reality on 6th November 2013 with the opening of Denim Room in Kuwait City. The new retailer located in Shuwaikh Market will offer consumers over 20 leading international designers.
Denim Room owner Dana Al Khobaizi’s focus is to bring Kuwaiti consumers the highest quality denim and shirts while showcasing the incredible talent of the next generation. From New York City to London and LA, Denim Room brings together a rich and dynamic collection of what are called the "basics"; the essential and versatile ‘must have’ pieces.
“There has been an innovative resurgence throughout North America and Europe with denim brands. Numerous designers have launched brands that evoke craftsmanship and creativity with every pair they produce. We want to showcase this creativity in the new store and give Kuwaiti consumers the chance to discover these leading and emerging designers.”
Denim Room will showcase a cohesive visual retail message to the consumer. Rows of indigo and stacks of ultra soft cotton will await the consumer through brands including Victoria Beckham Denim, J Brand, Joe’s Jeans, Siwy Denim, Paige, and PRPS. Denim Room will parallel their philosophy and offering through numerous designer quotes on craftsmanship, in-store photographs and artwork visuals. The consumer will be showcased an in-depth insight into the inspirations behind the retailer, and why Al Khobaizi brings these brands to Kuwait City.